Sharing a video via Twitter is a regular habit of mine; whether it’s a new track I’ve discovered on a late night radio show or an obscure remix not so easily found on SoundCloud with a cool video, I’ll tweet it out with the aim of other people sharing my enjoyment. The other night, I posted something incredible I’d come across – a mashup of two of my favourite artists, Skrillex and Daft Punk, by Conte – as something I felt my fellow music loving followers HAD to see.
Here it is…
Within the next few hours, I went back onto Twitter and was amazed by a HUGE amount of interactions: a retweet from Skrillex himself (one of my heroes, I have to admit) and a reply, saying this was the first time he’d come across this mash-up and thought it was genius… Cue, a mass of retweets and favourites, replies and reponses which just went crazy. Certainly the most interaction I’ve ever received from a single tweet, the last time I checked it was on over 400+ retweets and more than 400 favourites.
The great thing about this was Conte himself replied saying thanks for getting it noticed and spread across the Twittersphere; the video went from about 50,000 views to now over 2 million, which I like to think I helped get up there through the power of Twitter and Skrillex’s huge following.
A lesson here: find something you really enjoy and want to share with others, whether a video or a track, tag the producer or DJ in it and get your tweet noticed – interaction is such a powerful tool which should never be underestimated!.